Why Focusing from Desktop to Mobile?
The future of Google indexing
It has long been announced, now it is there: Google’s Mobile First Index. In March Google wrote in the company blog that the mobile index for the first websites will be used.
Read more on Google Blog
Whether your page has already been upgraded to the mobile index will be notified in the Google Search Console and via email.
You will get an email from Google that Mobile-first is enabled for your Website.
But what does Mobile First Index mean? So far, Google has used the desktop version of your website for relevance calculation.
This has a decisive influence on whether and in which position your content can be found on Google. Currently, Google is busy slowly expanding the mobile index.
This can have long-term consequences for your rankings in the search engine. So that your website is perfectly equipped.
Why improve Page Speed?
Since April 2010, the loading speed of a Google website officially rated as a ranking factor. Due to the great influence on the user experience, it has already indirectly contributed to the rankings. Especially metrics such as the bounce rate or duration of the user on a page are affected.
Read more about Google ranking factor.
Webmasters can view information about their site’s load time on Google Search Console. Various tools, such as Google’s PageSpeed Insights, also provide useful pointers to possible optimization points.
Test your Page Speed
For Page Speed optimization pay attention to the following topics.
- Avoid landing page redirects
- Enable compression
- Leverage browser caching
- Minify CSS
- Minify HTML
- Optimize images
- Prioritize visible content
- Reduce server response time
The loading speed is generally the duration until all contents of a website are loaded and available. However, the felt loading time can be correspondingly shorter, since it focuses only on the user-relevant and immediately visible content. Especially this plays an important role in the user experience.
How to enable Mobile-first indexing for my website?
Only if your Website reaches 100 / 100 points in page speed. In Mobil and Desktop.
Then Google will enable your website for Mobile-first Index.
Sometimes is very hard to optimize to 100%. But our advice to you: don’t give up.
We wish you success.